The Mostly Real Estate Podcast, with Declan Spring
Real estate market updates, and conversations of substance with people I admire, mostly in the field of residential real estate in the San Francisco East Bay Area. This show is both industry facing, and consumer facing, which makes it somewhat unique.
Listeners can access content about the state of the East Bay real estate market. The podcast also features local top-producing agents, brokers, rising stars, or agents who have simply niched down and can share their strategies.
Outside of real estate there are many conversations with local business owners, historians, politicians, and non-profits, people whom I believe provide value to the local community and enrich my experience of living here.
I've been a California licensed real estate agent since 2003 selling real estate mostly in the Inner East Bay cities and districts of Berkeley, Oakland, Richmond, Albany, El Cerrito, and Kensington.
CA DRE#01398898
The Mostly Real Estate Podcast, with Declan Spring
Episode #37 Chris Brown aka CB Las Vegas: How To YouTube for Real Estate Agents
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Chris Brown has been selling homes in Las Vegas for 5 years and is widely respected as one of the top social media agents in the valley specializing in relocation and new-construction single-family homes. Chris is a Los Angeles native who moved to Las Vegas after spending three years in Orlando, Florida working in collegiate and professional sports. In the past year, Chris has sold nearly $10 million worth of real estate with 90% of his clients coming from social media.
After working as an agent on a team with EXP Realty Chris decided to depart and join the number #1 luxury brokerage Simply Vegas as a solo agent. During this transition, Chris committed to targeting his clients 100% through social media by displaying the local lifestyle clients get when they live in Las Vegas. With an audience of over 160,000 followers, Chris has found his niche as the "lifestyle specialist", his new way of prospecting future clients.
In our conversation we talk about, among other things, the primary differences between short form and long form video, and monetization metrics; why understanding what each media platform is best designed for is the key to growth and success; understanding that consumers turn to YouTube for instructional and ‘how-to’ specific content as opposed to general media which often generates more random entertainment content; the value of contracting with a professional strategist for long form video content; consistency.
Chris can be reached by email at CB@TheBrownGroupNV.com or on TikTok, Instagram, and YouTube at the handle @CB.LasVegas.
Chris Brown is a licensed NV REALTOR® NRED#188080