The Mostly Real Estate Podcast, with Declan Spring

Episode #37 Chris Brown aka CB Las Vegas: How To YouTube for Real Estate Agents

Declan Spring

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Chris Brown has been selling homes in Las Vegas for 5 years and is widely respected as one of the top social media agents in the valley specializing in relocation and new-construction single-family homes. Chris is a Los Angeles native who moved to Las Vegas after spending three years in Orlando, Florida working in collegiate and professional sports. In the past year, Chris has sold nearly $10 million worth of real estate with 90% of his clients coming from social media. 

After working as an agent on a team with EXP Realty Chris decided to depart and join the number #1 luxury brokerage Simply Vegas as a solo agent. During this transition, Chris committed to targeting his clients 100% through social media by displaying the local lifestyle clients get when they live in Las Vegas. With an audience of over 160,000 followers, Chris has found his niche as the "lifestyle specialist", his new way of prospecting future clients.

In our conversation we talk about, among other things, the primary differences between short form and long form video, and monetization metrics; why understanding what each media platform is best designed for is the key to growth and success; understanding that consumers turn to YouTube for instructional and ‘how-to’ specific content as opposed to general media which often generates more random entertainment content; the value of contracting with a professional strategist for long form video content; consistency. 

Chris can be reached by email at CB@TheBrownGroupNV.com or on TikTok, Instagram, and YouTube at the handle @CB.LasVegas.

Chris Brown is a licensed NV REALTOR® NRED#188080